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3 Lecciones De Mercadeo Digital Que Aprendimos De Las Kardashians-Jenner – natandra.tv
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A lo mejor no eres muy fanático de la familia Kardashian-Jenner pero la realidad es que, nos guste o no, se han apoderado de los medios de comunicación, especialmente las redes sociales.

Si ni siquiera tienes idea de quienes son, te cuento que es una familia americana que se hace famosa a través de su programa de televisión “Keeping up with the Kardashians”. Por más de 9 años en este “reality show” las cámara han seguido cada paso de los miembros de esta familia. A raíz del éxito del programa el apellido Kardashian se ha convertido en más que una marca, ¡UN IMPERIO! Han expandido su negocio a través de líneas de ropa, maquillaje, productos de belleza, presentaciones, juegos móviles y hasta alimentos.

Todas las semanas un Kardashian-Jenner es protagonista de alguna historia que termina siendo un tema de discusión entre los usuarios de Internet. Ya sea para criticar o para halagar, son miles las conversaciones que generan en las redes sociales y definitivamente hay algo que se puede aprender de eso.

Recientemente cada una de las chicas lanzó su propia aplicación móvil en donde sus fanáticos pueden tener una conexión individualizada con su Kardashian-Jenner favorita. A raíz de esta noticia se me ocurre analizar el impacto que tienen en la opinión pública y como han utilizado el Internet y los medios sociales para continuar creciendo su imperio y mantenerse conectado con sus fanáticos.

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En este artículo les comparto 3 lecciones de mercadeo digital que aprendimos de las Kardashians-Jenners.

  1. Atiende Lo Que Hablan De Tu Marca

No importa cuan grande sea tu negocio o marca, es importante atender lo que comentan de ti. La familia Kardashian cuenta con millones de seguidores en las redes sociales aún así prestan atención a los rumores que se comentan online y aprovechan sus redes para aclararlos en caso de que sea necesario.

Recientemente Kim Kardashian tuvo que aclarar que su embarazo era real ya que se rumoraba que había alquilado un vientre. Le dejo saber a sus fans a través de Twitter que era falso el rumor y que para convertirse en madre nuevamente, como muchas otras mujeres, tuvo que recurrir a ayuda médica. Con simplemente aclarar este rumor acaparó la atención de muchas mujeres que se identificaron con ella.

Lo mismo debes hacer tu con tu negocio. Te cuento este ejemplo que me pasó con un cliente. Una vez comenzamos a tener presencia en las redes, me percaté que muchas personas me comentaban que entendían que el negocio había cerrado. ¿Qué hice? Establecimos una estrategia en donde una publicación aclaraba que estamos abiertos y que todo el que llegara al negocio y nos mencionara el código de promoción en la publicación, recibía un descuento en su compra. ¡Listo! Aclaramos un rumor y recuperamos clientes.

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  1. Las Marcas No Tienen Que Ser Parte De TODAS Las Conversaciones

Entre las mil historias que tiene esta familia, recientemente Bruce Jenner, el famoso medallista olímpico y padrastro de las Kardashians, reveló su transformación de hombre a mujer en la portada de la revista Vanity Fair. Fueron muchos los mensajes de apoyo y solidaridad. Un sin número de marcas y figuras públicas expresaron su opinión. Evidentemente fue el tema de conversación de las redes sociales ese día, pero ¡cuidado! no siempre nuestra marca tiene que dar una opinión respecto al tema del momento.

Cuando se trata de religión, política o derechos civiles, tienes que analizar bien si es conveniente expresarte. Evalúa quien es tu cliente ideal y si tu comentario le va a agradar o le va a molestar. Muchas marcas para sacar provecho de las interacciones online, inmediatamente realizan la publicación sin analizar esto y es más el dolor de cabeza que le puede causar que el beneficio. Mi recomendación es tratar de no montarse en la ola de estos temas, claro, dependiendo del tipo de negocio.

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  1. Personaliza Tu Presencia Online

A pesar de que la fama la han adquirido en conjunto a raíz del programa de televisión, las Kardashian-Jenner abarcan diferentes demográficos ya que sus edades fluctúan entre los 60 años hasta los 18 años. Las jóvenes de 31 años no van a consumir el mismo contenido que las de 60 ni las de 18. ¿Qué hicieron para crear contenido de acuerdo a su público? Una página web y aplicación móvil. Adicional a tener sus redes sociales individuales, las mujeres de la familia cuentan con sus páginas web y aplicación móvil individualizada. En ambas las chicas le dan acceso a sus fanáticos a su vida pero de manera más exclusiva.

Y de acuerdo con las estadísticas, definitivamente la juventud está invirtiendo su tiempo en el mundo digital, siendo la aplicación de Kylie Jenner (la joven de 18 años) la más adquirida.

Esta es una lección brillante para tu negocio. Por ejemplo, si cuentas con una variedad de productos o servicios, analiza quien es el cliente ideal de cada uno y crea contenido en el cual hables específicamente su idioma. Como te mencioné, una joven de 18 años que le gusten las cremas no necesariamente va a prestarle atención al anuncio tu crema para las arrugas.

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Como siempre les digo, de todo se aprende algo. Espero que este artículo te sirva de ayuda. Si se te ocurre cualquier otra lección puedes dejar tu comentario en la parte de abajo.

Para cualquier otra información puedes escribirme a info@natandra.tv o seguirme en las diferentes redes sociales.

¡Gracias por leerme!

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