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{"id":2339,"date":"2022-08-03T17:41:26","date_gmt":"2022-08-03T17:41:26","guid":{"rendered":"https:\/\/natandra.tv\/?p=2339"},"modified":"2022-08-03T17:42:05","modified_gmt":"2022-08-03T17:42:05","slug":"mejorestacticascontenidoredessociales","status":"publish","type":"post","link":"https:\/\/natandra.tv\/mejorestacticascontenidoredessociales\/","title":{"rendered":"Mejores T\u00e1cticas para contenido en Redes Sociales"},"content":{"rendered":"Para saber que contenido va a ser el ideal para mis perfiles sociales, es necesario conocer a qui\u00e9n le estoy hablando.<\/p>\n
\u00bfQu\u00e9 seguidor deseo en mi comunidad? Esa persona que eventualmente se convertir\u00e1 en cliente.\u00a0<\/span><\/strong><\/em><\/p>\nPara lograr el \u00e9xito, debemos analizar las publicaciones que esa persona gusta consumir. No olvidemos que las redes sociales son un medio para crear relaci\u00f3n entre cliente y empresa, por lo cual debemos proveer contenido que inspire confianza. Cuando ganamos la confianza de nuestros seguidores es m\u00e1s f\u00e1cil lograr que su decisi\u00f3n de compra se incline hacia nuestro negocio.\u00a0<\/span><\/p>\nAlgunas t\u00e1cticas que en el trayecto nos ayudaran a lograr esta meta son las siguientes:<\/p>\n
<\/b>1.\u00a0 A quien le estoy hablando<\/b><\/span><\/p>\nMi cliente ideal, \u00bfes joven? \u00bfEs mayor? \u00bfgusta de consumir m\u00e1s videos que fotos? \u00bfqu\u00e9 tipo de m\u00fasica le gusta? \u00bfcuales son sus pasatiempos? \u00bfsu rutina?… En fin, debemos analizar qu\u00e9 consume nuestro potencial cliente, c\u00f3mo luce esa persona detr\u00e1s de su tel\u00e9fono y lo que lo lleva a hacer clic, a comentar o simplemente a pasar tiempo observando.\u00a0<\/span><\/p>\n2. El contenido es Rey y tiene su monarqu\u00eda\u00a0<\/span><\/b><\/p>\nDebemos establecer un formato en cuanto a contenido se refiere. Si mi negocio se presta para compartir mucho contenido que involucre fotos, debo hacer una sesi\u00f3n profesional de mis producto o servicio. Tal vez no tiene que ser profesional pero si tener una buena cantidad de fotos que demuestren mi negocio, producto o servicio.<\/p>\n
3. Comparte el tras-bastidores del negocio<\/b><\/p>\n
Cuenta la historia de tu negocio, detr\u00e1s de todo producto o servicio, hay una historia que contar sobre como llegamos al sue\u00f1o de nuestro negocio. Resalta las personas que han tenido que ver en el proceso de la creaci\u00f3n del negocio y lo que pasa tras bastidores. Este tipo de contenido nos ayuda a humanizar la marca, lo que se traduce a ganar la confianza de un potencial cliente.\u00a0<\/span><\/p>\n4.\u00a0 <\/span>Categor\u00edas de contenido\u00a0<\/span><\/b><\/p>\nDebemos compartir contenido que sea informativo, educativo, entretenido e inspirador. Publicaciones que generen alg\u00fan sentimiento ante tus seguidores.\u00a0<\/span><\/p>\n5.\u00a0 <\/span>Ideas de contenido para compartir\u00a0<\/span><\/b><\/p>\n\n- Consejos relacionados a la industria, producto o servicio.<\/span><\/li>\n
- Demostrar el producto, como funciona y para que nos beneficia.<\/span><\/li>\n
- Informar respecto a noticias, leyes o regulaciones de la industria.<\/span><\/li>\n
- Ofertas especiales para tus seguidores.<\/span><\/li>\n
- Fotos, escritos o videos de clientes satisfechos.<\/span><\/li>\n
- Recordatorio de horario de servicio.<\/span><\/li>\n
- Felicitaciones durante fechas especiales.\u00a0<\/span><\/span><\/li>\n<\/ul>\n
<\/a><\/b><\/p>\n6. No puede faltar en tus publicaciones<\/b><\/p>\n\n- Un llamado a la acci\u00f3n (Dale like, deja tu comentario, haz clic aqu\u00ed, etc)<\/span><\/li>\n
- Informaci\u00f3n de contacto. Donde se comunican con mi negocio fuera de las redes sociales. (N\u00famero de tel\u00e9fono, email o p\u00e1gina web)<\/span><\/li>\n
- Horario: a qu\u00e9 hora mi negocio permanece abierto.<\/span><\/li>\n
- Direcci\u00f3n del local<\/li>\n<\/ul>\n
7. Preguntas y respuestas frecuentes<\/b><\/p>\n
Todo negocio tiene unas preguntas frecuentes relacionadas a su producto, servicio o modo de operar. Aprovecha estas preguntas para contestarlas en diferentes publicaciones.<\/p>\n
8. Reglas para Publicar<\/b><\/p>\n\n- Prohibido publicar en May\u00fascula<\/strong>: en el lenguaje de Internet escribir todo en may\u00fascula se traduce a grito, por lo que esta practica se debe evitar<\/span><\/li>\n
- Divide el texto<\/strong>: no escribas p\u00e1rrafos muy grandes sin espacios ya que dificulta la lectura.<\/span><\/li>\n
- Cuida la ortograf\u00eda<\/strong>: utiliza correctamente signos de exclamaci\u00f3n as\u00ed como los acentos.<\/span><\/li>\n
- Hashtags<\/strong>: utiliza un m\u00e1ximo de 5 hashtags por publicaci\u00f3n y que est\u00e9n relacionados a la misma y al negocio.<\/span><\/li>\n
- Regla 70\/30<\/strong>: El 70% de tu contenido debe ser interacciones y solo un 30% para promoci\u00f3n.\u00a0<\/span><\/span><\/li>\n
- S\u00e9 Social<\/strong>: estamos hablando con personas, tu vocabulario debe ser un tono social. Dirige el mensaje a una persona ya que las personas consumen las redes sociales de manera individual.\u00a0<\/span><\/span><\/li>\n
- Consistencia<\/strong>: debemos publicar de manera consistente. Esa es la clave del \u00e9xito, tener contenido todo el tiempo.<\/span><\/li>\n<\/ul>\n
8. Siempre atiende los comentarios<\/b><\/p>\n
Responde de manera cortes, con un saludo y el nombre de la persona. Tambi\u00e9n debes darle like a todos los comentarios. Esto ayuda a aumentar las interacciones. Debes responder los mensajes lo m\u00e1s r\u00e1pido posible. Comentarios ofensivos, con palabras soeces o mal intencionadas, deben ser eliminados.\u00a0<\/span><\/p>\n9. Calendario de Contenido<\/b><\/p>\n\n- <\/b>Organiza tu contenido para tener publicaciones en d\u00edas importantes.<\/span><\/li>\n
- <\/b>Promociones especiales: en el calendario puedes organizar contenido para ofertas o promociones especiales<\/span><\/li>\n
- <\/b>Herramientas para el equipo: utiliza tu calendario para que todos en el negocio est\u00e9n al tanto de lo que estar\u00e1 publicando.<\/span><\/li>\n<\/ul>\n
10. Horarios para publicaci\u00f3n<\/b><\/p>\n\n- Analiza el diario vivir del cliente: como es la rutina de mi cliente ideal, a que hora debe tener tiempo para explorar las redes sociales<\/span><\/li>\n
- Estad\u00edsticas de mis perfiles: eval\u00faa las horas y d\u00edas que mis perfiles indican que hay m\u00e1s personas de mi audiencia conectadas.\u00a0<\/span><\/span><\/li>\n
- Analiza tu alcance: Observa las estad\u00edsticas que te presentan las publicaciones, cuantas personas interactuaron con tu contenido y los horarios. \u00a0<\/span><\/span><\/li>\n<\/ul>\n
Gracias por tomarte el tiempo de leer esta informaci\u00f3n, espero que sea de mucho valor para tu negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"
Para saber que contenido va a ser el ideal para mis perfiles sociales, es necesario conocer a qui\u00e9n le estoy hablando. \u00bfQu\u00e9 seguidor deseo en mi comunidad? Esa persona que…<\/p>\n","protected":false},"author":1,"featured_media":2254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1,3,4,14,17],"tags":[],"jetpack_featured_media_url":"https:\/\/natandra.tv\/wp-content\/uploads\/2020\/08\/pexels-photo-1092671.jpeg","_links":{"self":[{"href":"https:\/\/natandra.tv\/wp-json\/wp\/v2\/posts\/2339"}],"collection":[{"href":"https:\/\/natandra.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natandra.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natandra.tv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/natandra.tv\/wp-json\/wp\/v2\/comments?post=2339"}],"version-history":[{"count":1,"href":"https:\/\/natandra.tv\/wp-json\/wp\/v2\/posts\/2339\/revisions"}],"predecessor-version":[{"id":2344,"href":"https:\/\/natandra.tv\/wp-json\/wp\/v2\/posts\/2339\/revisions\/2344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/natandra.tv\/wp-json\/wp\/v2\/media\/2254"}],"wp:attachment":[{"href":"https:\/\/natandra.tv\/wp-json\/wp\/v2\/media?parent=2339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natandra.tv\/wp-json\/wp\/v2\/categories?post=2339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natandra.tv\/wp-json\/wp\/v2\/tags?post=2339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}